{"id":714,"date":"2021-09-23T13:03:54","date_gmt":"2021-09-23T11:03:54","guid":{"rendered":"https:\/\/www.heesenyachts.com\/yachttalk\/?p=714"},"modified":"2021-09-23T13:05:20","modified_gmt":"2021-09-23T11:05:20","slug":"mys02-yachting-and-the-power-of-social-media","status":"publish","type":"post","link":"https:\/\/www.heesenyachts.com\/yachttalk\/mys02-yachting-and-the-power-of-social-media\/","title":{"rendered":"MYS02 &#8211; YACHTING AND THE POWER OF SOCIAL MEDIA"},"content":{"rendered":"<section class=\"block_vimeo_video\">\n\n\n<div class=\"vimeo_video\">\n\n\t<iframe loading=\"lazy\" id=\"vimeovid_612509120\" src=\"https:\/\/player.vimeo.com\/video\/612509120\" width=\"854\" height=\"480\" frameborder=\"0\" allow=\"autoplay\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe>\n\n<\/div>\n\n<div class=\"vimeo_thumbnail vimeo_thumbnail_612509120\"><img decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.heesenyachts.com\/yachttalk\/wp-content\/uploads\/2021\/09\/02_Monaco_Yacht_Show_Social_Media.jpg\" class=\"attachment-large-feat size-large-feat\" alt=\"\" srcset=\"https:\/\/www.heesenyachts.com\/yachttalk\/wp-content\/uploads\/2021\/09\/02_Monaco_Yacht_Show_Social_Media.jpg 1600w, https:\/\/www.heesenyachts.com\/yachttalk\/wp-content\/uploads\/2021\/09\/02_Monaco_Yacht_Show_Social_Media-300x169.jpg 300w, https:\/\/www.heesenyachts.com\/yachttalk\/wp-content\/uploads\/2021\/09\/02_Monaco_Yacht_Show_Social_Media-1024x576.jpg 1024w, https:\/\/www.heesenyachts.com\/yachttalk\/wp-content\/uploads\/2021\/09\/02_Monaco_Yacht_Show_Social_Media-768x432.jpg 768w, https:\/\/www.heesenyachts.com\/yachttalk\/wp-content\/uploads\/2021\/09\/02_Monaco_Yacht_Show_Social_Media-1536x864.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div>\n<button onclick=\"play_video_612509120()\" class=\"vimeo_play_button vimeo_play_button_612509120\">\n\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 15.8 20.34\"><defs><style>.a{fill:#000839}<\/style><\/defs><polygon class=\"a\" points=\"15.8 10.17 0 20.34 0 0 15.8 10.17\"\/><\/svg>\n<\/button>\n\n<\/section>\n\n<script type=\"text\/javascript\">\n\n    function play_video_612509120() {\n\t\tvar player = document.getElementById(\"vimeovid_\"+612509120);\n\t\tvar data = { method: \"play\" };\n\t\tplayer.contentWindow.postMessage(JSON.stringify(data), \"*\");\n\n\t\tjQuery('.vimeo_thumbnail_612509120').fadeOut(1500);\n\t\tjQuery('.vimeo_play_button_612509120').fadeOut(1500);\n\t}\n        \n<\/script>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"has-text-align-center wp-block-heading\"><strong>YACHTING AND THE POWER OF SOCIAL MEDIA<\/strong><\/h1>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\">23 SEPTEMBER 2021<\/h3>\n\n\n\n<p>After two years it\u2019s good to be back in Monaco! In this episode we are delighted to welcome&nbsp;<strong>Ga\u00eblle Tallarida<\/strong>, Managing The superyacht industry has embraced social media as an influential tool to build brands and inspire audiences. Although the superyacht world is relatively small and friendly, content creators need to walk a thin line when it comes to client confidentiality and discretion. So what are the dos and don\u2019ts in this domain? How do you successfully build an audience? And how do you make your content stand out? Discussing these topics on YachtTalk:&nbsp;<strong>Sara Gioanola<\/strong>, Heesen\u2019s PR &amp; Press Office Manager,&nbsp;<strong>Tom van Oossanen<\/strong>, superyacht photographer, and&nbsp;<strong>Scott Hampton<\/strong>, yacht painting and social media specialist.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>After two years it\u2019s good to be back in Monaco! In this episode we are delighted to welcome\u00a0Ga\u00eblle Tallarida, Managing The superyacht industry has embraced social media as an influential tool to build brands and inspire audiences. Although the superyacht world is relatively small and friendly, content creators need to walk a thin line when it comes to client confidentiality and discretion. So what are the dos and don\u2019ts in this domain? How do you successfully build an audience? And how do you make your content stand out? Discussing these topics on YachtTalk:\u00a0Sara Gioanola, Heesen\u2019s PR &#038; Press Office Manager,\u00a0Tom van Oossanen, superyacht photographer, and\u00a0Scott Hampton, yacht painting and social media specialist.\u00a0\u00a0<\/p>\n","protected":false},"author":1,"featured_media":716,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.heesenyachts.com\/yachttalk\/wp-json\/wp\/v2\/posts\/714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.heesenyachts.com\/yachttalk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.heesenyachts.com\/yachttalk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.heesenyachts.com\/yachttalk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.heesenyachts.com\/yachttalk\/wp-json\/wp\/v2\/comments?post=714"}],"version-history":[{"count":13,"href":"https:\/\/www.heesenyachts.com\/yachttalk\/wp-json\/wp\/v2\/posts\/714\/revisions"}],"predecessor-version":[{"id":772,"href":"https:\/\/www.heesenyachts.com\/yachttalk\/wp-json\/wp\/v2\/posts\/714\/revisions\/772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.heesenyachts.com\/yachttalk\/wp-json\/wp\/v2\/media\/716"}],"wp:attachment":[{"href":"https:\/\/www.heesenyachts.com\/yachttalk\/wp-json\/wp\/v2\/media?parent=714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.heesenyachts.com\/yachttalk\/wp-json\/wp\/v2\/categories?post=714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.heesenyachts.com\/yachttalk\/wp-json\/wp\/v2\/tags?post=714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}