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THE SUPERYACHT INDUSTRY AFTER COVID-19

28 SEPTEMBER 2020

Will Covid-19 have a lasting effect on the superyacht industry? Yachting expert Erik Floor shares new market data and future insights to answer that question. Alessandra Nenci, CFO of Fraser yachts will tell us if we’re going to see new, innovative ways to sell superyachts. Branding specialist Mark van Drieberge of Hypsos InstorePartner will look into the future of boat shows. And Arthur Brouwer, CEO of Heesen Yachts, shares his thoughts on how shipyards can emerge stronger from this crisis.

Guests

Arthur Brouwer

CEO of Heesen Yachts

The CEO of Heesen Yachts has been at the helm of the Dutch shipbuilder since 2016. Despite a global pandemic Heesen has quickly adapted to a new, safe and efficient way of working, with minimal disruption or production delays.

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Mark van Drieberge

CEO of Hypsos

Van Drieberge is the CEO of Hypsos InstorePartner and one of the leading brand experience specialists with a strong foothold in the yachting event business. He looks ahead at the future of yacht shows and the rise of new marketing concepts.

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Alessandra Nenci

CFO of Fraser

With a wealth of experience in shipyards, Nenci joined Fraser in 2013. She’s the CFO of this world-leader in yacht chartering, brokerage, yacht management and new builds. Nenci shares her views of the current crisis, financial impact and the future of the industry.

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Erik Floor

Industry expert

An expert on the superyacht industry, Floor’s annual SYBAss Economic Report has, over the last decade, grown into the industry’s leading market analysis and trend report. He draws on his experience as Partner & Managing Director of The Boston Consulting Group and from management positions in the online travel and fintech industry.

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