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18 Jul 2025

Aura Farming Goes Viral: How Heesen Yachts Define...

Aura Farming Goes Viral: How Heesen Yachts Define Quiet Cool in the Superyacht World Aura farming, the new social media viral phenomenon has captured attention with its effortless allure and magnetic appeal in the yacht sector. Aura Farming: A Social Media Snapshot Recently highlighted by the BBC on July 11, 2025, aura farming originated from a spontaneous dance by  11-year-old... Learn more arrow-right
11 Jul 2025

Masters of Dutch Design: Piet Hein Eek –...

Masters of Dutch Design: Piet Hein Eek – Finding inspiration in limitations In the early 1990s, Piet Hein Eek made a striking entry into the world of interior design with his handcrafted furniture made from scrap wood. His ‘Sloophout’ collection quickly became a Dutch Design classic, with pieces exhibited in renowned galleries and museums around the world. His... Learn more arrow-right
10 Jul 2025

Sweet design

Sweet design Sticky and syrupy with an unmistakable round waffle design, the quintessential stroopwafel—meaning ‘syrup-waffle’—is a Dutch rite of passage. No visit to the Netherlands is complete without sinking your teeth into two layers of crisp, baked doughy goodness, filled with a generous layer of... Learn more arrow-right
07 Jul 2025

The 2-Year Superyacht: How Heesen’s New Owner is...

The 2-Year Superyacht: How Heesen’s New Owner is Revolutionising Yacht Building with AI In the world of superyachts, a sphere defined by heritage and time-honoured craftsmanship, a new vision is taking shape at Heesen Yachts. It comes from Laurens Last, the shipyard’s new owner, a visionary entrepreneur whose philosophy is set to chart a new course. In a recent, extensive podcast... Learn more arrow-right
04 Jul 2025

Bijin: A Heesen Legacy Reborn

Bijin: A Heesen Legacy Reborn In a celebration of enduring design and thoughtful evolution, Heesen Yachts recently gathered at the Yacht Club de Monaco for the renaming ceremony of the superyacht, now christened MY Bijin. Formerly the multi-award-winning Sibelle, this 50-metre, full-custom, all-aluminium Fast Displacement Hull... Learn more arrow-right
20 Jun 2025

Three’s allowed – A trifecta of furry crew...

Three’s allowed – A trifecta of furry crew members call the 50m Heesen Rocket home While Heesen owners might bring their dogs along when they travel on their yacht, it’s a rare occurrence to find pups who spend more time on board than the owners themselves. But this is the case for the lucky dogs on board Rocket. The 50-metre Heesen motor yacht is home to not just one but... Learn more arrow-right